SEO Process

As many clients ask us about a standard SEO process, I'd like to share with your our approach on this matter.

At CBI, SEO process can be divided into 4 major steps. However, the implementation of each step is very much flexible and creative.

1. SEO Planning

2. On-page Optimization

3. Off-page Optimization

4. On-going Optimization

This is a simplified list of optimization tactics that is being used:

1. SEO planning:

1.1. Keyword Research

        o Select the main keywords & long tail keywords

        o Create local search strategy

        o Create mobile search strategy

1.2. Competitor Research

        o Analyze competitors' current rankings & traffic

        o Analyze their way of doing SEO and growing traffic

        o Analyze the possibility to outrank competitors on certain niches

2. On-page Optimization:

2.1. Page-level optimization:

    - Optimizing header tags

        o Optimize Title

        o Optimize “description” tag

        o Optimize “keyword” tag

        o Optimize “Robots” tag

    - Optimizing page content

        o Optimize Heading tags

        o Optimize Keyword density

        o Optimize Images

        o Rewrite URLs

        o Further steps

2.2. Site-level Optimization

    - Optimize site structure

    - Optimize site navigation

    - Optimize sitemap.xml

    - Optimize robots.txt

    - Configure Hosting, Domain, IP address

    - Optimize loading speed

    - Setup 404 error page

    - Creating tag pages

    - Further steps

3. Off-page Optimization

3.1. Back links:

    - Achieve relevant, quality back links

    - Social Media links

    - Article submission

    - Press release submission

    - RSS

3.2. Search Engine Submission

    - Submitting site to search engines

    - Submitting site to high-credit directories

4. On-going Optimization

    - Google Analytics setup

    - Progress monitoring

    - Refine SEO activities

As a smart SEO buyer, you would know that there is no fixed way of doing SEO, because search engines frequently update their search algorithms and SEO methods continuously evolve. Besides, each SEO professional usually develop his or her own ways of doing SEO through personal experience. Thus, it is the SEO experience that matters most in delivering effective search results.

If you would like to learn more about SEO, take a look at 15 common questions about Search Engine Optimization

Please feel free to email me, Mike Le, at mikele@conabiz.com for further questions about SEO.

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