WomenSlipper.com - Search Engine Optimization

The Company: WomenSlipper.com
Shoes & Slippers Affiliate Marketing Site
URL: www.womenslipper.com
The Goal: Get 1st page rankings for a lot of keywords relating to women leather slippers

The Challenge: www.womenslipper.com is a brand-new domain created in 2009, which is very tough to gain credit and good rankings from search engines in its first several years.

The Execution: CBI applied various optimization methods for WomenSlipper.com:

Page-level: Optimize product pages, category pages, brand pages, homepage uniquely to target selected keywords. URLs are rewritten to be search engine friendly.

Site-level: Optimize site architecture and site navigation

Server optimization: Use dedicated IP address, setup down-time tracking and spam monitoring mechanism

Site speed: Optimize database queries, optimize scripts, compress big files to enhance site loading speed, and more

Link building: Optimize internal links and external back links. Optimize both XML sitemap and HTML sitemap.

Product Update: Each product update affects less than 400 products

…and a lot of on-going optimization methods

The Results: After 5 months, in 10/2009, WomenSlipper.com started ranked #1-#3 on Google for "leather slippers for women", "womens leather slippers", "ladies leather slippers", higher than Amazon, Zappos, Nextag in the niche market for women leather slippers.

80% of the site's total traffic comes from search engines.

Due to organic SEO tactics, WomenSlipper.com maintains top rankings until now through many major Google algorithm updates.

Several high rankings of WomenSlipper.com:
(mouse over the underlined text to view screenshot)

Ranks #1 on Google for search term "slippers for ladies"
Ranks #2 on Google for search term "leather slippers for women"
Ranks #3 on Google for search term "ladies leather slippers"
Ranks #4 on Google for branding search term "jose marco slippers"
Ranks #1 on Google for search term "womens leather slippers"
Ranks #5 on Google for search term "Slippers Store"