Japanese Beauty Brands - Search Engine Optimization

The Company: JBeautyBrands.com
Japanese cosmetics online merchant
URL: www.jbeautybrands.com

The Goal: Get 1st page ranking for a lot of keywords relating to Japanese cosmetics, japanese beauty products

The Challenge: www.jbeautybrands.com is a brand-new domain created in 10/2010. It is usually very tough to do optimization for a just-created domain with no credit from search engines.

The Execution: CBI optimized JBeautyBrands.com using multiple SEO methods:

Page-level: Optimize product pages, category pages, brand pages, homepage uniquely to target selected keywords. URLs are rewritten to be search engine friendly.

Site-level: Optimize the site architecture and site navigation. Captured keywords that customers typed in to optimize product tags. Created sophisticated internal site search feature.

Server optimization: Use dedicated IP address, setup down-time tracking and spam monitoring mechanism, and more

Link building: Internal links are optimized. Optimize both XML sitemap and HTML sitemap.

Acquired high-credit back links from relevant beauty sites like BeautyStat or NTDTV.

…and a lot of on-going optimization methods

The Results: After 4 months, in February 2011, JBeautyBrands achieved #1-#2 ranking on Google for "Japanese cosmetics", "Japanese beauty products", "Japanese beauty brands", even higher than Shiseido.

Currently, 80% of the site's total traffic and 55% of revenue of JBeautyBrands.com comes from search engines.

Thanks to organic SEO tactics, JBeautyBrands.com maintains top rankings and is unaffected by Google Panda update.

View: Typical rankings of JbeautyBrands

Several high rankings of JBeasutyBrands.com:
(mouse over the underlined text to view screenshot)

Ranks #1 on Google for search term "Japanese cosmetics"
Ranks #2 on Google for search term "Japanese makeup brands"
Ranks #1 on Google for search term "Japanese beauty brands"
Ranks #1 on Google for search term "Japanese beauty products"
Ranks #1 on Google for brand search term "koji cosmetics"
Ranks #2 on Google for brand search term "sana cosmetics"
Ranks #5 on Google for brand search term "Kracie"
Ranks #1 on Google for category search term "Japanese mascara"
Ranks #7 on Google for broad search term "beauty brands"