Is there a standard SEO process?

My opinion is No. Search Engine Optimization is a war. It is an on-going war between you and your web competitors (such as web giants Amazon, Zappos, JCPenney, etc) for the top 10 positions on Search Engine Result Pages for your niche. 
 
You don't go to a war with a fixed "to do list" to win. You go to a war with a clear mission and a flexible approach based on your competitors, the landscape (Internet), the timing (trends), the people (your team & your SEO agency), the weapons (effective SEO tactics) and other factors. 

There is no such things as "a standard SEO checklist" and "a guaranteed way to win" in SEO.

Many SEO companies use the same SEO process but expect top results. At CBI we do not follow fixed SEO tactics, instead, we use a flexible approach for each SEO project. We adapt the latest search algorithm changes into our solutions to drive the best SEO results.

Why is this so critical? In the year 2010 alone, Google has made 500 changes in their search algorithm. In 2011 the Google Panda Update seriously affected popular websites like ArticleBase and AssociatedContent which lost over 90% of their traffic.

With our flexible and thorough approach to SEO, we are able to keep all our optimized client websites on top of the Google search results and keep increasing their search traffic through on-going updates from search engines. 

Let's take a look at some of the top rankings we achieved at CBI SEO services:



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