Is SEO suitable for my company?

At CBI, we recognize that SEO can bring in business results for almost any businesses if done properly. 

SEO for content-rich websites: If you have an ecommerce site with at least several hundred products, an online community with a lot of user-generated content, or an online magazine with quality articles, using SEO is a must.

Search traffic can potentially be the biggest and best quality source of traffic to your site. Search engines appreciate rich and high-quality content, thus these types of sites have the potential to drive a great amount of search traffic. In fact, if you do not use the power of SEO, you are missing a remarkable revenue source. 

In just 05 months our cosmetics client, www.jbeautybrands.com, is receiving 70% of their web traffic and 50% of their sales from search engines. It ranks #1 for “japanese cosmetics”, “japanese beauty brands”, “japanese beauty products” over big sites like Shiseido, and #10 for highly-competitive keyword “beauty brands”.  Besides major keywords, there are several thousand different keywords that drive traffic to the site. It now has become the second biggest online store for Japanese cosmetics on Google, competing with much bigger merchants.

SEO for small business websites: If you have a small website with a few pages that are not regularly updated, and do not have resources to create a lot of quality content, you should make your site search-engine friendly and target smaller niches. You will receive less traffic, but the traffic will be relevant within a small budget.

First, a small website has little chance competing with content-rich, reputable websites for major keywords, but it has fair chance to rank on specific long-tail keywords that your target customers are searching for. Second, this SEO upgrade costs much less than implementing an ambitious SEO plan. 

Of course, you should know from the beginning that you will not get huge traffic from search engines, but will receive targeted, high-quality search traffic from visitors that are looking for exactly the type of products or services that you are providing.

Our law firm client, the Law Offices of Michael Markovitch, has 1st page rankings for various localized and specialized search terms that best target their prospects. The site www.immigrationlawfirmnewyork.com ranks in the Top 3 on Google for all keywords relating to New York lawyer or attorney and for all types of visas, such as: