Internet Trends 2012

SEO: How to Amplify Keyword Signals
Author: Jill Kocher (05/17/2012)
Search engine optimization is all about "signal" and "amplification." The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the amplification as a megaphone. The site shouting the loudest and most relevant signals at the search engines will win better rankings for a search and potentially win new customers as well.

How to Choose an Email Service Provider
Author: Carolyn Nye (05/17/2012)
Selecting an email service provider can be a daunting task. With so many potential providers — and a vast range of pricing options and levels of service — how do you know which providers are the best match for your ecommerce business?

The Growth of Social Promotion
Author: Paul Christ (05/17/2012)
The early Growth Stage of the Product Life Cycle is certainly an interesting place for companies and customers.  For many companies this is an exciting time as climbing sales leads to company expansion.

Measuring the Marketing Value of Social Media
Author: Paul Christ (05/17/2012)
Marketers are creatures that feast on numbers.  Metrics are used for such important marketing functions as uncovering opportunities, creating marketing plans, and determining if decisions actually yield positive results.

Is the Internet Undermining Customer Value?
Author: Paul Christ (05/17/2012)
The Internet's dramatic impact on business is causing some to conclude that, in the long term, marketing success for many companies may be hard to sustain.

How and What Websites Know About Visitors
Author: Paul Christ (05/17/2012)
The Wall Street Journal is running an excellent series on how websites track visitors.  From a marketing perspective, tracking, which is part of website analytics, is an essential marketing research tool.

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