BRITE '12 Conference

Date:

March 5th, 2012 - February 6th, 2012

Time:

8:00 AM - 5 : 00 PM

Organizer:

Briteconference

Contact:

Click here to register

Address:

Columbia University
Lerner Hall
Roone Arledge Auditorium
2920 Broadway New York City, NY 10027 United States

Cost:

$ 150 - 395

"I was glad to be a part of it and hear such a high caliber of presenters. I believe you're on to something special with BRITE." – Jeff Fleischman, Chief Digital Officer, TIAA-CREF

BRITE '12 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Speakers already confirmed include:

•     John Hayes, CMO, American Express
•     Bob Garfield, host of NPR’s On the Media; editor for Ad Age; author of The Chaos Scenario
•     Jeff Jarvis, author of Public Parts and What Would Google Do?
•     Julie Cottineau, former Vice President of Brand, Virgin USA
•     Jim Gregory, CEO, CoreBrand
•     Bernd Schmitt, Prof., Columbia Business School; author, Big Think Strategy
•     David Rogers, BRITE host; author, The Network Is Your Customer
•     with more to come . . .

Exact topics are still being formulated, but they may well include:

•     Digital behaviors: emerging social and cultural trends online
•     Entrepreneurial stories: launching a breakthrough business idea
•     Consumer behavior: insights into decision-making and branded culture
•     Where good ideas come from: innovation as art, craft, or DNA
•     Curation: content, interest graphs, and filtering the Web
•     Media disruption: the new business models of TV, Hollywood, publishing, and the music industry
•     Emerging economies: consumer trends and brand opportunities in BRIC markets and beyond
•     Turnaround stories: how agile enterprises reinvent themselves in a changing world