We almost get familiar with 2 core marketing terms: SEO and SEM. SEO (Search Engine Optimization) are the different tactics to help your website rank well in search engine results. Another important tactic for Internet business is SEM (Search Engine Marketing), also known today as PPC, which means pay-per-click marketing, includes things such as search engine optimization, paid listings and other search-engine related services. Which of them is better for quick results on SERPS?
Is there a workaround in robots or htaccess to get Google to rank each URL shortened by us?".