Web Analytics



The Problem with Web Analytics

Author: Jason Del Rey ( 02/18/2010 )

Is a unique visitor really unique? If other people browsing online are anything like UNI0N Square Ventures' Fred Wilson--who accesses the web from seven different browsers and multiple devices every day--chances are your web analytics software is counting people as a unique visitor more than once.

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Google Analytics, Bit.ly, HootSuite among new tools to gauge success of social media marketing

Author: Monica Ginsburg ( 01/04/2010 )

Dozens of measurement tools have made it easier than ever to track buzz, or the online conversations and activity connected with your business. But syncing that information to sales data and vice versa isn't always as straightforward.

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A Data Explosion Remakes Retailing

Author: STEVE LOHR ( 01/02/2010 )

MOST people think of the grand challenges in computing as big science projects, like simulating nuclear explosions or protein folding. But with the holiday shopping season just ended, consider another: retail marketing.

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Improving Your Sense of Site

Author: Max Chafkin ( 12/07/2009 )

If he were alive today, Luca Pacioli would probably love poring over a Web analytics report. Pacioli, a Franciscan monk who published the first balance sheet in 1494, understood the power of data to transform the way companies make decisions.

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Converting Web Traffic Into Sales Leads

Author: Inc. Staff ( 12/01/2009 )

How to use tools like Google Analytics and Demandbase to boost online lead generation

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