The Art of Design
Author: Helen Walters ( 04/22/2010 )
The man who changed the way companies produce software has a new book that goes beyond tech, with advice for anyone managing a design team
True Innovation - Designing for the Senses
Author: John L. Mariotti ( 12/24/2009 )
The competitive environment, especially in consumer products is getting tougher and tougher every year. Deflated pricing pressures exist in almost every category. Where price deflation is not occurring, more performance for the money is the norm. Knockoffs come with astounding speed, eclipsing the innovator’s edge far too often.
Four Principles of Apple’s Successes (and Failures)
Author: Chris Morrison ( 12/07/2009 )
As the story goes, when Steve Jobs looked around Apple in 2002, he saw a profusion of gadgets: cell phones, PDAs, and MP3 players (including Apple’s blockbuster, the iPod). In a flash of brilliance, he asked himself a world-changing question:
What if all those functions could be combined in just one device? The answer to that insightful question led to Apple’s next hit: the Rokr cell phone.
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