Social Media

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Google Analytics, Bit.ly, HootSuite among new tools to gauge success of social media marketing

Author: Monica Ginsburg ( 01/04/2010 )

Dozens of measurement tools have made it easier than ever to track buzz, or the online conversations and activity connected with your business. But syncing that information to sales data and vice versa isn't always as straightforward.

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8 Social Media Keys for 2010

Author: Junta 42 ( 12/29/2009 )

One of my New Year's resolutions is to get more organized. This week, I've been going through some old notes from conferences I attended this year. Pulled out a great one-sheeter on keys to social media...thought you would enjoy.

Author: Chris Brogan ( 12/22/2009 )

I’m going to provide some advice that should probably be followed in moderation, so here goes: you probably spend way too much time researching the “best new ways” versus how much time you spend on trying things out. I advocate that you break out some budget and time for experimenting in lieu of spending huge chunks of money and time on research.

Author: Crains New York ( 12/14/2009 )

Launches disgusting video online warning that a soda a day can add 10 pounds to a person's weight over a year; industry cries: ‘Where's the fat?”

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The Six Twitter Types

Author: Guy Kawasaki ( 12/11/2009 )

It took me a few months to figure out that all Twitter users are not created equal and don’t have the same agenda. It’s much more complex than “cool people talking about cool things.” In order for you to come up to speed faster than I did, here is an explanation of the principle types of Twitter users, how they predominantly tweet, and a recommended approach to each of them.

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