LATEST TRENDS



How Would You Sell a Virtual Farmer's Market?

Author: Shivani Vora ( 04/01/2010 )

Local Dirt helps people find produce from local farms.

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Driven to Distraction

Author: Jason Fried ( 04/01/2010 )

Are your business problems making you insane? In his debut column, 37signals co-founder Jason Fried argues that one of the keys to success is to let your lazy side guide you.

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Norm Brodsky's Most Controversial Business Ideas

Author: Norm Brodsky ( 03/25/2010 )

Veteran entrepreneur Norm Brodsky has made many mistakes—but he has a knack for learning from setbacks and using the knowledge gained through adversity to improve his business. Here are 5 controversial and east-to-argue business ideas that he has come to believe in, through trial and error. You may disagree with Brodsky. That’s fine with him. He is confident you will one day change your mind.

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Study: 10% of local ads are display

Author: Kristina Knight ( 03/19/2010 )

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a bad thing? Or a smart move on the part of marketers?

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Study: Display ads push search

Author: Kristina Knight ( 03/19/2010 )

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly targeted display ads, especially in the consumer packaged goods category.

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