INTERNET MARKETING ARTICLES
Integrating e-mail and search campaigns
Author: Karen J. Bannan ( 05/20/2010 )
Last year, the luster of social media dimmed search engine marketing’s star. But according to the Search Engine Marketing Professional Organization (SEMPO’s) sixth annual “State of Search Engine Marketing Report,” released in March, the search market is expected to spring back in 2010.
3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)
Author: Joe Pulizzi ( 05/18/2010 )
A few months ago at the Online Marketing Summit national conference (where, by the way, I'll be doing content marketing workshops in 22 cities), one marketer stood up and said:
"How do I differentiate myself with my content? My five competitors all talk about the same thing and we're all fighting for the same keywords. There's no where else to go."
YouTube Reaches Two Billion Hits a Day
Author: Courtney Rubin ( 05/17/2010 )
Video-sharing website YouTube celebrates its fifth birthday today with the news that it receives more than two billion hits daily.
ComScore, IAB reports show robust online ad growth
Author: Sean Callahan ( 05/14/2010 )
Reston, Va.—U.S. online display advertising impressions totaled 1.1 trillion in the first quarter, an increase of 15% over the year-earlier period, according to data released Thursday by comScore. The average cost per thousand impressions was $2.48 for an estimated total ad spend in the first quarter of $2.7 billion.
The Most Important E-Mail Marketing Tactic of All
Author: Bill Nussey ( 05/13/2010 )
E-mail is well-regarded in the marketing world for its low cost, ease of use and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength. If you know how, e-mail makes it easier to ensure your campaigns are successful and well received nearly every time.
What's the secret? Testing.
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