The Problem with Web Analytics
Author: Jason Del Rey ( 02/18/2010 )
Is a unique visitor really unique? If other people browsing online are anything like UNI0N Square Ventures' Fred Wilson--who accesses the web from seven different browsers and multiple devices every day--chances are your web analytics software is counting people as a unique visitor more than once.
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Author: Darren Dahl ( 02/16/2010 )
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way.
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Facebook Tops Google in Directing Web Traffic
Author: Courtney Rubin ( 02/16/2010 )
Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns.
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Mobile Search: Location, Location, Location
Author: eMarketer ( 02/16/2010 )
The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
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Author: Leigh Buchanan ( 02/10/2010 )
Editor-at-large Leigh Buchanan, who has been working from home for the past four years, shares her advice with entrepreneurs (as well as her newly-virtual colleagues) on how to do it right.
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