Online Research Driving Purchasing Decisions
Author: Mike Sachoff ( 07/14/2010 )
Purchase decisions go beyond recommendations
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The Timeless Lessons of "Mr. Swatch"
Author: Bill Taylor ( 06/30/2010 )
I was sad to read the news that Nicolas G. Hayek — one of Europe's most colorful entrepreneurs, and one of the most charismatic CEO's I've ever met — died this past Monday at the age of 82. I take comfort in the fact that the leader of Switzerland's Swatch Group passed away in his office at Swatch headquarters outside Berne, the Swiss capital. Knowing Hayek as I did, I know he died doing what he loved. He was a dreamer and an innovator to his last breath.
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8 Steps to Entrepreneurial Success
Author: Wayne Liew ( 06/24/2010 )
The following is a guest post by Robert Tuchman, author of Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dream and Breaking Out on Your Own. In this blog post, he details 8 steps for you to achieve entrepreneurial success.
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What is the most effective use of e-mail to drive revenue and loyalty?
Author: Neil M. Rosen ( 06/17/2010 )
Without a doubt, the most effective use of e-mail as a marketing tool is the often-overlooked category of response e-mails. These are e-mails sent to people in response to requests for information, to orders being placed, to visits to a company’s website based on specific pages being visited, to actions taken in other e-mails and even to calls made to the call center. And these are the highest-responding e-mails a company will ever send out.
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Higher Purpose Content Marketing in 6 Steps
Author: Joe Polizzi ( 06/09/2010 )
Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy.
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