Mobile Marketing
Mobile Search: Location, Location, Location
Author: eMarketer ( 02/16/2010 )
The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
Five Strategies for Making a Smart App
Author: Paul Sloan ( 09/16/2009 )
Everyone, it seems, is making an app, and perhaps your brand needs one as well. However, before you start the process, interactive marketers advise that you take the time to define just what you’re trying to accomplish. Are you trying to build brand affinity? Engage customers? Drive people to a physical location? Or a Web site? There are many options. Once you’ve decided to proceed, here are five directions to consider, which we distilled from a Forrester Research report on the topic:
Want to Revolutionize Advertising? There’s an App for That.
Author: Kevin Gray ( 09/16/2009 )
When Steve Jobs announced that Apple has sold 30 million iPhones worldwide, Madison Avenue’s ears must have been ringing.
Just as Apple’s game-changing phone upended the way we use mobile — giving us powerful pocket computers for emailing, Web surfing, and Twittering our every move — it’s now upending the world of advertising.
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