Live Chat
Author: marketingprofs.com ( 12/09/2009 )
Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to spend more money online than silent shoppers, and (2) the act of chatting builds customer loyalty.
Author: BoldChat ( 05/27/2009 )
Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents new insights into the preferences of customers who use live chat features at shopping sites, and matches their behavior to sales results. The survey defined live chat as "a one-on-one keyboard-based conversation between yourself and a website's representative." Among the findings:
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