Email Marketing



What is the most effective use of e-mail to drive revenue and loyalty?

Author: Neil M. Rosen ( 06/17/2010 )

Without a doubt, the most effective use of e-mail as a marketing tool is the often-overlooked category of response e-mails. These are e-mails sent to people in response to requests for information, to orders being placed, to visits to a company’s website based on specific pages being visited, to actions taken in other e-mails and even to calls made to the call center. And these are the highest-responding e-mails a company will ever send out.

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Creating e-mails that generate leads

Author: Karen J. Bannan ( 05/24/2010 )

List segmentation key to turning prospects into customers with spot-on messages

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Integrating e-mail and search campaigns

Author: Karen J. Bannan ( 05/20/2010 )

Last year, the luster of social media dimmed search engine marketing’s star. But according to the Search Engine Marketing Professional Organization (SEMPO’s) sixth annual “State of Search Engine Marketing Report,” released in March, the search market is expected to spring back in 2010.

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The Most Important E-Mail Marketing Tactic of All

Author: Bill Nussey ( 05/13/2010 )

E-mail is well-regarded in the marketing world for its low cost, ease of use and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength. If you know how, e-mail makes it easier to ensure your campaigns are successful and well received nearly every time.

What's the secret? Testing.

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How to Improve Your E-mail Marketing

Author: Tiffany Black ( 05/13/2010 )

Your customers and clients are overloaded with e-mail every day. We asked experts for their tips and tricks for more effective e-mail marketing.

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