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Fans and friends more likely to purchase

Author: Helen Leggatt ( 03/16/2010 )

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales.

Author: Brette Borow ( 02/01/2010 )

There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook (Facebook) is the place to be.

Author: Kristina Knight ( 01/25/2010 )

It has always been important for marketers to contact consumers at the right time to reach full engagement. In 2010 this will become even more important, according to one industry executive. According to Derek Harding, CEO of Innovyx, timely messages will be key in 2010.

Author: Kristina Knight ( 01/20/2010 )

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage these shoppers.

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Finding the Best Deals Online

Author: eMarketer.com ( 01/07/2010 )

Young adults demand more features

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