Ecommerce
Online Research Driving Purchasing Decisions
Author: Mike Sachoff ( 07/14/2010 )
Purchase decisions go beyond recommendations
Author: Paul B. Carroll ( 06/07/2010 )
The CEO of Zappos.com, the shoe retailer, traces his path to success so far
Author: Tony Hsieh ( 06/01/2010 )
Tony Hsieh built his online shoe retailer into an e-commerce powerhouse. But with credit tightening and investors eyeing the exits, Hsieh was forced to ask: Was selling Zappos really the only way to save it?
Author: Lindsay Silberman ( 05/11/2010 )
Etsy is the ideal marketplace for artists to sell their hand-made goods. Here are tips from many of the site's profitable sellers on how to boost your visibility and number of sales.
Fans and friends more likely to purchase
Author: Helen Leggatt ( 03/16/2010 )
If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales.
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