Content Writing
Higher Purpose Content Marketing in 6 Steps
Author: Joe Polizzi ( 06/09/2010 )
Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy.
Why Is Business Writing So Awful?
Author: Jason Fried ( 05/01/2010 )
Nearly every company relies on the written word to woo customers. So why is most business writing so numbingly banal?
Author: Joel Spolsky ( 03/01/2010 )
You've started a business. You've built a great product. Now you're trying to get the word out. You don't have the budget to buy ads or to retain a PR agency. You'd like to hire a salesperson, but the experienced salespeople are smart enough not to work for you.
30 Content Marketing Truths for 2010
Author: Junta 42 ( 01/05/2010 )
As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list. It's guaranteed to help.
Author: Junta 42 ( 12/29/2009 )
One of my New Year's resolutions is to get more organized. This week, I've been going through some old notes from conferences I attended this year. Pulled out a great one-sheeter on keys to social media...thought you would enjoy.
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