Blog / Blogsphere / RSS

RSS

Higher Purpose Content Marketing in 6 Steps

Author: Joe Polizzi ( 06/09/2010 )

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy.

Author: Joe Pulizzi ( 05/18/2010 )

A few months ago at the Online Marketing Summit national conference (where, by the way, I'll be doing content marketing workshops in 22 cities), one marketer stood up and said:

"How do I differentiate myself with my content? My five competitors all talk about the same thing and we're all fighting for the same keywords. There's no where else to go."

Read more...

37 Reasons to Blog

Author: Joe Pulizzi ( 05/10/2010 )

Here's my 37 reasons to blog and blog more. I hope they inspire you.

Read more...

Let's Take This Offline

Author: Joel Spolsky ( 03/01/2010 )

You've started a business. You've built a great product. Now you're trying to get the word out. You don't have the budget to buy ads or to retain a PR agency. You'd like to hire a salesperson, but the experienced salespeople are smart enough not to work for you.