Higher Purpose Content Marketing in 6 Steps
Author: Joe Polizzi ( 06/09/2010 )
Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy.
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3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)
Author: Joe Pulizzi ( 05/18/2010 )
A few months ago at the Online Marketing Summit national conference (where, by the way, I'll be doing content marketing workshops in 22 cities), one marketer stood up and said:
"How do I differentiate myself with my content? My five competitors all talk about the same thing and we're all fighting for the same keywords. There's no where else to go."
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Author: Joe Pulizzi ( 05/10/2010 )
Here's my 37 reasons to blog and blog more. I hope they inspire you.
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Author: Joel Spolsky ( 03/01/2010 )
You've started a business. You've built a great product. Now you're trying to get the word out. You don't have the budget to buy ads or to retain a PR agency. You'd like to hire a salesperson, but the experienced salespeople are smart enough not to work for you.
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Author: Inc.com ( 01/26/2010 )
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