INTERNET MARKETING ARTICLES

Latest Internet Trends

"The Web has opened a tremendous opportunities to reach niche buyers directly with targeted messages that cost a fraction of what big-budget advertising cost" - David Meerman Scott, Internet Marketing guru. In this section, we collect the most quality articles about all areas of Internet Marketing from famous business and technology magazines, to provide business owners a strong background and understanding about How to apply Internet Marketing in Business.



Online Research Driving Purchasing Decisions

Author: Mike Sachoff ( 07/14/2010 )

Purchase decisions go beyond recommendations

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The Timeless Lessons of "Mr. Swatch"

Author: Bill Taylor ( 06/30/2010 )

I was sad to read the news that Nicolas G. Hayek — one of Europe's most colorful entrepreneurs, and one of the most charismatic CEO's I've ever met — died this past Monday at the age of 82. I take comfort in the fact that the leader of Switzerland's Swatch Group passed away in his office at Swatch headquarters outside Berne, the Swiss capital. Knowing Hayek as I did, I know he died doing what he loved. He was a dreamer and an innovator to his last breath.

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8 Steps to Entrepreneurial Success

Author: Wayne Liew ( 06/24/2010 )

The following is a guest post by Robert Tuchman, author of Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dream and Breaking Out on Your Own. In this blog post, he details 8 steps for you to achieve entrepreneurial success.

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What is the most effective use of e-mail to drive revenue and loyalty?

Author: Neil M. Rosen ( 06/17/2010 )

Without a doubt, the most effective use of e-mail as a marketing tool is the often-overlooked category of response e-mails. These are e-mails sent to people in response to requests for information, to orders being placed, to visits to a company’s website based on specific pages being visited, to actions taken in other e-mails and even to calls made to the call center. And these are the highest-responding e-mails a company will ever send out.

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Higher Purpose Content Marketing in 6 Steps

Author: Joe Polizzi ( 06/09/2010 )

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy.

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